August 20, 2009

Book Review: Web Site Measurement Hacks


Web Site Measurement Hacks
Tips & Tools to Help Optimize Your Online Business
By Eric T. Peterson Publisher: O'Reilly Media Released: August 2005 Pages: 432

This book focuses on various techniques to capture key performance indicators, potential customer actions, gathering crucial marketing & customer data and techniques to analyzing the captured data.

Note that this book doesn't covers anything on web site performance rather measurements in terms of hits, page views, visits etc.

This book is suited for anyone who want to get hold on mining & analyzing traffic to  web sites.